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HomeMedicine Optometry

Optometric Practice Management

Butterworth-Heinemann Title
ISBN: 978-0-7506-7428-7

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Optometric Practice Management , 2nd Edition

By Irving Bennett, OD, FAAO

352 pages
Copyright 2003
$144.00, Hardcover, Reference

Availability:This title is currently out of stock. We will ship as soon as we receive our stock.



While the business aspect of an optometrist's practice may come second to patient care, optometrists today are faced with greater competition for new patients and income. This updated guide shows readers how to work smarter through effective practice management to offset reduced earnings due to fixed reimbursements of managed care and competition from 1-800 contact lens companies and chains selling discount frames and lenses. Drawing on over 40 years of experience, the author presents practical strategies for addressing the problems of day-to-day practice, and explains how to develop business and marketing plans without detracting from the optometrist's professional image. This edition features an increased focus on how to work with partners (including how to exit gracefully from a partnership), how to start a part-time practice, and how to be creative in practice.

Key Features

  • Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance.
  • Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice.
  • Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image.
  • Tips and tools are provided on how to approach the client as both a consumer and a patient.
  • Helpful information for students or optometrists who own or are planning to own their own practice.

New to this Edition

  • Completely re-written and updated.
  • 4 new chapters cover topics such as practice locations, part-time practicing, managed care, management of un-met vision needs, and the office of the future.
  • An increased focus on how to work with partners, including how to exit gracefully from a partnership.
  • A discussion of how to start a part-time practice addresses real-world considerations and practical strategies.
  • Hot new topics such as co-management of patients, gender and ethnicity, senior patient concerns, and discounting.

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Praise for the First Edition
"The value of Management for the Eyecare Practitioner lies not in its useful, but far from comprehensive, detail; rather, the book's great merit is its exemplary attitude towards looking after patients in more than a clinical sense and its balanced outlook on optometrists keeping an eye on their business as well as their clinical skills. One must admire Bennett's supreme confidence that if he provides good service and does the very best by his patients, then the financial rewards will surely follow... "The book is an easy read which I recommend to all optometry students and especially to any optometrist either owning or looking to own his or her own practice, even if just as a refresher. But don't pass it on to the chains!" – From a review in Clinical & Experimental Optometry

From the Foreword writers:
"This excellent book, with its blend of professionalism and practicality, mirrors the work and character of the author. Dr. Bennett has written a book for which the student, the newly established practitioner, and the experienced doctor will be very grateful, academically and realistically." -- Ralph Drew, FBCO, FNAO

"This book can help you to a larger, more efficient, and more satisfying practice." -- Jack Runninger, OD

Table of Contents
Author Information

By Irving Bennett, OD, FAAO

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