Promoting Health: A Practical Guide , 7th Edition

Description

Leading the field in public health for over 30 years, Ewles & Simnett’s seminal text is now in its seventh edition. This new edition, the second to be revised by Angela Scriven, has been thoroughly updated and aligned with national standards to provide an accessible, current, practical guide for all those involved in the what, why, who and how of health promotion and public health practice.

Key Features

• New edition of a seminal text fully updated for today’s reader
• Focuses on the theories, principles and competencies for practice across a wide range of settings ranging from communities, schools, and workplaces, to GP surgeries and hospitals
• Authoritative and accessible writing style helps make learning easy
• Reflective activities help students consolidate their learning
• Case studies – many from real life – provide practical examples to help readers apply concepts to their own setting
• Gives emphasis to good communication and the effective use of communication tools
• Practice points help readers structure their study and recap on what they have learned

New to this Edition

• Describes changes to the structure and organisation of public health within the UK, including the latest national standards for work in health promotion and public health
• Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice
• Explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and ‘nudging’
• Highlights the latest ‘current thinking’ across a variety of different settings, to ensure relevance to a broad array of practitioners working across differing settings
• Explores the increasing use of the internet to help individuals monitor and support their own wellbeing

Companion Products

• Promoting Health: A Practical Guide - E-Book, 7th Edition : Ewles & Simnett
• Promoting Health: A Practical Guide - Elsevier eBook on VitalSource, 7th Edition : Ewles & Simnett

Readership

Students and professionals from a range of sectors including health promotion specialists and public health practitioners and other members of public health teams, hospital, community and occupational health nurses, health visitors and midwives, hospital doctors and general practitioners, dentists and dental hygienists, pharmacists, health service managers, the professions allied to medicine and health trainers and champions.

Table of Contents

• View Table of Contents

Author Information

By Angela Scriven, BA(Hons), MEd, CertEd, FRSPH, MIUHPE, Reader in Health Promotion, School of Health Sciences and Social Care, Brunel University, London, UK